We designed a visually engaging and data-driven mobility report that highlighted Urban Company’s initiative to empower women professionals through improved transportation access. The report combined storytelling, infographics, and editorial-style visuals to communicate impact in a clear and compelling way. Our focus was on making complex data easy to understand while maintaining a premium, magazine-like aesthetic.
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Industry
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We collaborated with Urban Company to design their Mobility Report, which showcased their initiative of providing scooters to women professionals to improve mobility and earning potential. The report presented detailed insights, success stories, and performance data in an engaging format. To help the client finalize the visual direction, we presented multiple design approaches, including illustrative, photographic, and hybrid concepts, ultimately delivering a balanced mix of illustrations and real images.
The final report was well-received by senior management and widely circulated across corporate networks. Its clean design, strong visual storytelling, and simplified data presentation made it highly impactful and easy to consume. Despite multiple revisions and iterations, the final outcome successfully delivered a polished, informative, and professional document that strengthened Urban Company’s brand communication.
We started by understanding the purpose of the report, the target audience, and Urban Company’s brand guidelines. Our team analyzed the initiative’s social impact, key data points, and storytelling goals to define a clear creative direction.